Walmart’s Expansion in Africa a New Exploration Strategy

Perspectives on International Trade and Finance Assessment 2 – Individual Case Analysis Case Analysis Walmart’s Expansion in Africa: A New Exploration Strategy Submitted by: Pharin Chhodarangsey (Kevin) 001MG715 Date of Submission: November 4th, 2015 Submitted to: Dr. Rachaniphorn Ngotngamwong 1 Table of Contents I. Introduction 3 I. 1 Company Background 3 II. Case Analysis 3 1. Detail the growth of Walmart and its international experience. 3 2. Describe the growth strategies of Massmart in the African Continent. 5 3. Detail Walmart’s acquisition of Massmart and expected strategic advantages.5 4. Analyses the challenges Walmart have to face in the African Continent. 6 5.†¦show more content†¦In 1967 they operated 24 stores and had a net sales of $12.6 million because of Sam Walton’ unique strategy. †¢ Respect for the individual †¢ Service to customers †¢ Strive for excellence Walmart had operated different retail stores format like Discount Stores, Supercenters, Neighborhood Markets and Market side to meet customers needs and with the increased use of the internet during the 90s, Walmart launched their website that provided customers information about the products available in the stores. As the initial step, Walmart aim to expand their business, they decided to concentrate on neighboring countries like Mexico, Canada, Brazil and Argentina during the 90s through joint venture, acquisition or subsidiary. Walmart entered Mexico as the first international expansion through joint venture with Grupo Cifra SA 3 de CV (Cifra) and was called in short Walmex. After a span of 6 years with clear understanding of Mexico market, Walmart acquired a majority stake in Cifra and consolidated its position. Walmex soon promoted its retail activities in Mexico. Walmart implemented its low price model in Mexico, and concentrated in urban area. Though it faced initial hurdles from local purchasers, Walmex was successful to attract and retain its customers through daily discount strategy and offer different retail formats catering to differentShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 PagesDESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley SonsRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesAds: Real-Time Marketing on Exchanges continued on back inside cover E -commerce business. technology. society. T e n T H e d i t i o n Kenneth C. Laudon Carol Guercio Traver New York University Azimuth Interactive, Inc. Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sà £o Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor In Chief:Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesmanufacturers, and plumbing industries. A) marketspace B) latent market C) need market D) metamarket E) geographic market Answer: D Page Ref: 9 Objective: 2 AACSB: Analytic skills Difficulty: Moderate 22) Automobile manufacturers, new car and used car dealers, financing companies, and insurance companies are all part of the automobile ________. A) marketplace B) marketspace C) metamediary D) marketportal E) metamarket Answer: E Page Ref: 9 Objective: 2 Difficulty: Moderate Read MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pageson the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: